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Top Ways to Improve Supply Chain Visibility with Real-Time Shipment Tracking

Top Ways to Improve Supply Chain Visibility with Real-Time Shipment Tracking

Have you ever ordered a product online and found yourself impatiently waiting for it to arrive, wondering where it is and when it will finally reach your doorstep? As a business owner, imagine knowing exactly where your products are in transit and being able to provide your customers with real-time updates on their shipment status. 

Real-time shipment tracking can do just that – it can revolutionize your supply chain management by giving you unprecedented visibility into the movement of your goods, whether they are being transported by air, sea, or land. This blog post will explore the top ways to improve supply chain visibility with real-time shipment tracking. Implementing the right tools and strategies can optimize your operations, reduce risk, and enhance customer satisfaction. So let’s dive in and see how real-time shipment tracking can help you stay competitive in an ever-evolving market.

The Clear Advantages of Real-Time Shipment Tracking

Real-time shipment tracking offers businesses numerous benefits, providing them with unprecedented levels of visibility into their supply chain. Here are just a few of the ways that real-time shipment tracking can have a transformative impact on your operations.

Improved Inventory Management:

Knowing where your products are at all times plays a key role in streamlining your inventory management. By tracking your goods in real-time, you can optimize your stock levels more effectively, ensuring you always have enough stock to fulfill your orders while minimizing waste. Additionally, real-time tracking allows you to respond faster to disruptions in your supply chain and prevents overstocking, avoiding expensive delays and unnecessary costs.

Enhanced Communication and Collaboration:

When shipping products, communication is essential between supply chain partners, including shippers, carriers, and distributors. Real-time shipment tracking provides all parties with essential shipment data, enabling them to collaboratively identify and address any weak links in the supply chain. This facilitates faster decision-making and improves communication, ensuring everyone is on the same page and pulling in the same direction.

Mitigated Risks and Reduced Costs:

Real-time shipment tracking provides additional scheduling and routing information, helping businesses anticipate shipping delays and unforeseen issues. By being informed in real-time, supply chain managers can quickly reroute shipments, assign alternate carriers, and take corrective measures to mitigate risks and prevent costly delays that can result in additional expenses. This leads to reduced expenses, and better performance across the board.

Improved Customer Experience:

In the hyper-competitive world of business, customer satisfaction has never been so critical as it is today. Real-time shipment tracking helps you keep your customers informed of their shipment’s progress, building trust and enhancing their overall experience. Providing accurate delivery timelines and responding quickly to inquiries is crucial to creating more significant satisfaction among customers.

In conclusion, real-time shipment tracking can provide significant benefits to businesses seeking to improve their supply chain visibility. By harnessing the power of real-time tracking, companies can minimize risk, reduce delays, keep better inventory levels, drive profitability, and improve customer experience. All these benefits translate directly to the bottom line and can help businesses succeed in today’s rapidly changing economic landscape.

Improve Supply Chain Visibility with Real-Time Shipment Tracking

There are several ways to integrate real-time shipment tracking into your business operations for enhanced supply chain visibility. Here are the top strategies to empower real-time shipment tracking toward optimized operations:

Leveraging Advanced Transportation Management Systems (TMS):

Transportation Management Systems collect and manage data from various sources to provide end-to-end visibility into your supply chain. They can help you see carrier routes, compare delivery speeds and costs, and monitor performance across the board. The results of this data can be used to improve efficiency, reduce costs, and optimize your supply chain to deliver top-notch solutions to your customers.

Implementing Internet of Things (IoT) Technology:

IoT technology and real-time tracking enable you to monitor your product via sensors and beacons at different points in your supply chain. Real-time tracking provides you with real-time data, allowing you to make informed decisions and improve visibility. With IoT, you can observe, monitor, and manage your supply chain more effectively, which results in reduced costs and more efficient operations.

Utilizing Blockchain Technology:

Blockchain technology helps eliminate the uncertainties of data storage and management by providing a secure, tamper-proof, and transparent means of tracking your goods’ movement. By implementing blockchain, we can easily trace the journey of products and know where they are at all times. This empowers businesses to optimize their supply chain while promoting trust, security, and lower risk.

Integrating Artificial Intelligence and Machine Learning:

AI, in collaboration with machine learning, can be used to forecast the delivery of shipments and predict where any problems might arise. The machine learning algorithm analyzes data to create a model that accurately predicts potential disruptions or delays. From this, a corrective strategy can be put in place to improve visibility and ensure that shipments arrive at the right time.

Utilizing Mobile Apps & Data Analytics:

Mobile apps provide real-time updates on your shipments status, including delivery times, expected ETA, and any changes. Combining real-time shipment tracking and data analytics can help visualize the movements of products and highlight bottlenecks that affect delivery times. These apps supplement real-time shipment tracking by providing different insights into the route, time is taken for delivery, and the overall performance of each shipment.

By implementing these strategies, you can harness the power of real-time shipment tracking, helping to drive efficiency, reduce expenses, increase visibility, and provide better customer service.

Real-World Examples of Real-Time Shipment Tracking Success Stories

Real-time shipment tracking technology has already enabled several companies to revolutionize the management of their supply chains. Here are some examples of companies that have successfully implemented real-time shipment tracking techniques to improve their visibility, efficiency, and competitiveness:


Wal-Mart used RFID (Radio Frequency Identification) technology to obtain real-time data about its stock levels, allowing the company to effectively track and manage its supply chain. Wal-Mart passes this critical data to its suppliers, enabling them to optimize their inventory levels and reduce the time it takes to replenish stock. By increasing visibility across its entire supply chain, Wal-Mart improved operational efficiency, reduced costs, and provided better customer service.


Nike utilized real-time shipment tracking technology to improve its delivery times while reducing its costs. By using IoT sensors and real-time data analytics, Nike tracked its shipments from various locations worldwide, improving its transportation routing while reducing transportation costs. Nike also collaborated with its carriers, using real-time data to monitor and track shipment performance and automatically report any issues allowing for quick correction.

Maersk Line

Maersk Line is a global leader in shipping and logistics. The company used blockchain technology to obtain an end-to-end shipment, allowing customers to track their goods from origin to destination quickly. This has helped improve the visibility of goods, which results in enhanced traceability and reduced risks. Maersk line reduces the time and effort for customs clearance by enabling the speedy inspection of goods with a tamper-free audit trail.

These examples demonstrate the transformative results that real-time shipment tracking technologies can have on businesses operating in diverse industries. Real-time shipment tracking can lead to complete supply chain visibility, reduced operational costs, optimized inventory management, and enhanced customer satisfaction, making it an essential tool for businesses keen to gain the competitive advantage.

RA International

RA INTERNATIONAL needed an effective means to track its shipment statuses and improve communication with its clients. The company was taking a lot of time and effort in managing its cargo procedures, especially in notifying their clients regarding changes and updates. They also had difficulties finding ALL their shipment data in one place.

To solve these challenges, the company implemented the Visiwise supply chain visibility tool to track ongoing shipments in real time. The tool offered live Map Views on a TV screen in their offices, allowing real-time tracking of containers and vessels on the map, multiple shipment tracking simultaneously, and an automatic alert system to notify customers of shipment status changes via email alerts. Additionally, Visiwise provided customer support accessible 24 hours a day, seven days a week, providing support and suggestions to the RA INTERNATIONAL team on how to use the platform effectively.

Read the whole story How RA International Gained Visibility in Their Supply Chain and Enhanced Its Cargo Management While Saving Time and Effort Using Visiwise Visibility Platform.

By using Visiwise, RA INTERNATIONAL successfully streamlined its shipment management process, providing customers transparency into the company’s operational performance characteristics. As a result, RA INTERNATIONAL freight managers could track shipments effectively and manage all their shipments in one place with ease. Real-time shipment tracking helped streamline communication among supply chain partners, minimizing delay duration and unpredictability risks. Implementing Visiwise’s real-time shipment tracking enables RA INTERNATIONAL to stay on top of shipment statuses and take corrective action in a timely manner, resulting in fewer delays, optimized inventory management, and improved customer satisfaction.

Real-Time Shipment Tracking – The Future of Supply Chain Management

Real-time shipment tracking is a game-changer, offering businesses new levels of visibility, efficiency, and customer satisfaction. Technology advancements like IoT, blockchain, artificial intelligence, mobile apps, and data analytics have created opportunities for businesses allowing them to optimize their operations, reduce costs, mitigate risks and provide better customer service. By implementing these strategies, businesses can stay competitive in today’s fast-evolving market and create a better experience for their customers. As the future of supply chain management, real-time shipment tracking is here to change the game.

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